Restoring the Value of the Human-Nature Relationship
About Us
🌍 About Us
Guardians of Earth (GoE) is a technology company on a mission to restore the value of the human–nature relationship.
The majority of today’s economic systems reward extraction, not restoration.
Despite decades of warnings, the global economy still treats nature as a resource to be used — not a partner to be respected. For example:
In 2023, governments worldwide spent over $7 trillion on subsidies that directly harm nature, such as fossil fuels, industrial agriculture, and overfishing (IMF, UNEP).
Meanwhile, only a fraction — less than $200 billion per year — is invested in nature-positive solutions (World Economic Forum, 2023).
The result: ecosystems are collapsing, and with them, the health of our societies, economies, and inner lives.
We believe the only way to reverse this trend is to realign incentives — to make it rewarding to care for the health of our environment.
🌱 Our Work
At GoE, we build market and technological systems that reconnect humans with nature, turning the tools of the Attention Economy back toward environmental regeneration.
Whether through fintech, AI, AR, geo-location, Web3, big data, science apps, or games, we are pioneering systems that:
Value biocultural knowledge and biodiversity
Make it fun, meaningful, and rewarding to engage with local environments
Shift the logic of the digital economy toward care, creativity, and collective wellbeing
🌐 Who We Are
We are scientists, game designers, ecologists, coders, artists, system architects, and storytellers — united by one belief:
To repair the planet, we must repair ourselves.
Our founding team spans Australia, India, New Zealand, the USA, Mexico, Uganda, Poland, and Singapore — and draws from diverse experience in:
Indigenous knowledge systems
Science communication and collective intelligence
Biodiversity taxonomy and natural capital
Geo-spatial technology and app development
Gaming, entrepreneurship, and digital media
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