The Big Picture

We understand the enormity of the problem being addressed.

We believe humanity is a global “keystone” species - its role not to destroy nature, but to be its Guardian. This custodial role is critical not just for our own survival, but for the ecosystems in which we live. If we re-embrace this role, we will thrive. Guardians of Earth is transforming business behaviour and creating new markets, which means we don’t have all the answers. This FAQ is intended to be a living and flexible record of growth, knowledge, and humility, with science and traditional knowledge systems serving as a touchstone for the development of our business and products.