The Big Picture

“We cannot solve our problems with the same thinking we used when creating them.” - Albert Einstein

We believe humanity is the global “keystone” species - which means fulfilling our role as custodians (or Guardians) of nature is critical not just for our own survival, but for the ecosystem in which we live. If we (re)embrace this role, nature will thrive. We understand the enormity of the problem being addressed. Guardians of Earth is transforming business behaviour and creating new markets, which means we don’t have all the answers. This FAQ is intended to be a living and flexible record of growth, knowledge, and humility, with science and traditional knowledge systems serving as a touchstone for the development of our business and products.